Mindful and Natural Skincare Programs

周全的自然护肤的过程


EVOLCARE

为千禧年消费者带来一个全新的正念护肤品牌

Bringing a New Mindful Skincare Brand to the Millennial Audience




THE BRAND 品牌   


基于LOVE & CARE的整体概念,Evolcare是一个新的清洁美肤品牌，为亚洲女性带来自然细致的皮肤护理。Evolcare刚在马来西亚推出线上线下活动，并从2020年开始进入香港、台湾和日本

Based around the holistic concept of LOVE & CARE, Evolcareis a new clean beauty brand that brings natural and mindful skincare to Asian Millennials. The brand just launched in Malaysia, both online and offline, and will enter Hong Kong, Taiwan and Japan from 2020 onwards.




THE CHALLENGE 挑战


Evolcare团队正在寻找一个针对品牌定义、视觉识别、包装设计、网站和零售设计的全方位服务的方案。在品牌创建过程的后期，工作范围扩展到艺术指导、营销策略和内容创作。


The Evolcare team was looking for a full service solution across brand definition, visual identity, packaging design, website and retail design. Later in the brand creation process, the scope of work extended to art direction, marketing strategy and digital content creation.



THE SOLUTION 解决方案   


我们与Evolcare建立了密切的合作关系，并通过一个合作研讨会开始了工作进程，以便分析核心消费者，调整定位，并对未来品牌传播的信息和渠道进行优先排序。之后我们构建了品牌手册、视觉识别系统、包装设计以及网站外观与感受。在设计了第一家Evolcare吉隆坡旗舰店后，制定了2019-2020年营销计划，并指导了照片/视频拍摄和数字内容创作。


We established a close cooperation with Evolcare and started the process with a co-creation workshop in order to profile the core consumer, align on the positioning and prioritise messages and channels of future brand communications. We then built the brand book, visual identity system, packaging design as well as the website look &feel. After designing the fist Evolcare flagship store in Kuala Lumpur, we formulated the 2019-2020 marketing plan and directed photo/video shootings and digital content creation.



#Clean Beauty,  #Skincare,  #Brand Creation,  #Creative Workshop,  #Brand Book,  #Visual Identity,  #Packaging,  #Web Design,  #Art Direction,  #Store Design,  #Marketing Strategy,  #Content Creation


#清洁美容、#护肤、#品牌创建、#创意研讨会、#品牌手册、#视觉形象、#包装、#网页设计、#艺术指导、#商店设计、#营销策略、#内容创作


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